Promoting your book… Some food for thought.

Having been through the rigorous process of writing my book “Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics” and promoting it very successfully all over the world, I thought I’d share with you some of my personal thoughts in the hope of helping you do the same.

So here are my basic tips…

1. Do not self publish

Find a real credible publisher that will get you in the door. Mine was John Wiley & Sons; one of the most prominent business books publishers in the world whose input was invaluable in getting my message across. Although big publishers are not particularly helpful in promoting your book, having them on board is key to getting to all the right targets – especially when you are still an unknown figure publishing your first book.

2. Have a website and a blog

For this to be effective you should set your book and your site to be relatively similar in name and focus on certain key words. Make your website entertaining, colorful and imaginative and you will go a long way. Check out mine in here Economic Warfare to give you a better idea of what I am talking about. Also, make sure you connect a blog to your website to draw in additional traffic and remember to link it to your sales page or your blog in the description for maximum exposure.

3. Use Viral Media By Video

One of the best way to market your products is indeed by doing video marketing. Why? Well videos tend to sell better nowadays and by uploading your video, you look “more real” and sounds more convincing. While you are at it, submit it on sites listed at and a number of similar sites too.

4. Do the Face to Face

Once again, in my opinion nothing really beats the face to face. So find as many business/networking events that you can and give them each a copy of your book to review and give away as a prize (This could turn into consulting opportunities later on). In my case, I traveled to 22 cities both in the US and overseas to get the message across. This was for the first 6 months of my publishing my book pretty much a full time job but for sure worth it. Be courteous but never pushy.

5. Keep Getting Reviews Non-Stop

I still believe that nothing is more powerful than good solid reviews. You can market your book by visiting other bloggers and asking them to post content about your book or through your face to face meetings. Goodreads is a great option. Amazon will also put your work on its page and has its own way to reviews. Many ways of doing it indeed. Do your homework.

Good luck being the change that you wish to see in the world

Share your thoughts.

Written by

Ziad K Abdelnour, Wall Street financier, trader and author is currently President and CEO of Blackhawk Partners Inc., a private equity and physical commodities trading firm based out of New York City, Founder & President of the United States Committee for a Free Lebanon (USCFL), Founder & Chairman of the Financial Policy Council, Member of the Board of Governors of the Middle East Forum and Former President of the Arab Bankers Association of North America.